3 (Hi3G): Clean Customer Data in Telecom
In short: 3 (Hi3G) uses the Data Quality App to enforce data rules on all sales entities and clear duplicates across millions of records.
For a global telecom operator like 3 (Hi3G), clean customer data drives every sales and marketing decision. With Techdio’s Microsoft-certified Data Quality App, 3 enforced custom data rules and cleared duplicates across millions of records in Dynamics 365. Here is their story.
About 3
3 (Three), also known as Hutchison 3G, is a global brand under which mobile networks and broadband providers operate in Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Italy, Sweden, and the United Kingdom. Founded in Hong Kong in 2003, the brand counted over 110 million registered customers worldwide as of 2022.
The challenge
New management brought strict new data requirements that had to be configured on all sales entities, presented visually for users, and measured through dashboards and Power BI. Before implementing data quality rules, 3 first had to clean up a large number of duplicated records across the whole system, and at the same time prevent future duplicates from reoccurring.
The solution
Dynamics 365 lacks built-in options to implement specific business data requirements in a visually clear way that can also be reported back to management. With the Data Quality App, 3 created custom rules for multiple entities and applied them to dashboards, Power BI, and its marketing flow. Users received warnings and were prompted to meet business criteria before saving or editing records, a feature that proved critical in the pursuit of better data quality.
In their own words
Our ultimate goal was to ensure that our data met business requirements, and having data without duplicates was an added bonus. The Data Quality App helped us achieve both objectives. We were able to create advanced data quality rules that we couldn’t before, and as a result, we saw significant improvements in our sales and marketing efforts. The app was instrumental in our journey to achieve better data quality.
I will recommend this app to other companies that are looking for an easy way to maintain data quality in Dynamics 365.
Philip JørgensenBusiness Data Manager, 3 (Hi3G)
Read more customer stories or see the Data Quality App.
Related guides: Dynamics 365 data quality guideduplicate detection guide and Dataverse data quality guide.
Frequently asked questions
How does 3 (Hi3G) use the Data Quality App?
To enforce strict data requirements on all sales entities, present them visually to users and measure them in dashboards and Power BI.
What results did 3 get?
Custom data rules enforced automatically and duplicates cleared across millions of records, with data quality visible to users and management.
Which Dynamics 365 entities were covered?
All sales entities, with rules configured per table and measured through dashboards.
Improve your data quality in Dynamics 365
The Data Quality App keeps records complete and correct with data quality rules at the point of entry, finds duplicates with fuzzy and phonetic matching, resolves them with bulk merge and measures your data health over 30, 60 and 90 days. Native in your own environment, free for 15 days.
Hasret Smajlović
Hasret Smajlović is the co-founder of Techdio, a Microsoft Certified Global ISV building data quality and migration solutions for Dynamics 365 and Power Apps. Working in the Microsoft business applications ecosystem since 2009, Hasret has delivered more than 100 end-to-end Dynamics 365 implementations, upgrades and migrations across cloud and on-premises environments. In 2024, Microsoft selected Hasret for its Partner Advisory Council as one of the world's top 25 Business Applications professionals among Microsoft partners. Hasret studied strategic management at Harvard Business School Online and holds a Mini MBA in organizational leadership.
