Data quality for manufacturing
One account tree, one service history, one truth your CRM and ERP can agree on.
Manufacturers run long value chains through Dynamics 365: dealers, distributors, OEM customers, installed equipment and service history. Every duplicate account splits that chain — and every integration quietly copies the mess into the next system. The Data Quality App cleans the data at scale and keeps it clean with rules on every entity, including your custom ones.
What bad data costs a manufacturer
Duplicated account hierarchies
The same dealer exists per region, per plant, per era of the CRM. Revenue rollups and account planning fall apart at the tree.
CRM and ERP disagree
When the same customer has different names and numbers in each system, integrations multiply the duplicates instead of resolving them.
Service history split across records
Technicians and account managers see half the picture because assets and cases hang on duplicate accounts.
How the Data Quality App helps
- Bulk merge at millions-of-records scale: background processing with master-record rules, validated in a sandbox before production — integrations stay safe.
- Rules on custom entities: assets, installed base, service agreements — data requirements enforced on every table, not just accounts and contacts.
- Prevention at the point of entry: duplicates stopped when users, imports and integrations write data.
- Measured progress: Data Health Studio tracks your data health at 30, 60 and 90 days — across the whole data model.
Mitsubishi Heavy Industries went from messy data to migration-ready in two months — and ASSA ABLOY reclaimed over 50GB of CRM storage by cleaning and merging legacy data.
Read the customer storiesFrequently asked questions
How do manufacturers clean up duplicate accounts in Dynamics 365?
With bulk merge at millions-of-records scale: matching rules find duplicate dealers, distributors and customers across regions, master-record rules consolidate them, and sandbox-first validation protects ERP integrations before anything changes in production.
Does it work on custom tables like assets and installed base?
Yes. Duplicate rules, data quality rules and the record dashboard work on every entity in Dynamics 365 and Dataverse, standard or custom, so service history and equipment data get the same treatment as accounts.
See what is in your account data
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