Wonderful Copenhagen – Data Quality in Dynamics 365

Wonderful Copenhagen is the official tourism organization for The Capital Region of Denmark, working to promote and develop both business and leisure tourism in Denmark. They manage their business relations through Dynamics 365. Concerning GDPR, Wonderful Copenhagen is, like many other companies, obligated to rethink stronger data governance.

The purpose of this project was not only to comply with GDPR regulations but also to accommodate the needs of the different business units. One of Michael Schuldt’s Head of IT priorities was to remove business unit silos and empower the teams with a unified view of the customer.

Among the challenges was data quality improvement and where duplicates were one of the greatest sinners.
Michael needed a tool to optimize data quality and clean up all duplicates across all Dynamics 365 entities. After a short testing period, this is what head of IT Michael Schuldt says about the Data Quality App for Dynamics 365.

“Our team had tried various custom solutions to address our data challenges, but none proved to be effective in meeting our specific requirements.
We needed a tool that could visually display data requirements for each entity, prevent users from saving or editing records before meeting business requirements, and efficiently scan and merge duplicated data.

Fortunately, we came across Data Quality App and decided to give it a try. The results were outstanding! This app allowed us to define and execute our data quality rules and duplicate detection rules with ease and apply them to any Dynamics 365 entity. Additionally, the auto-merge feature saved us a significant amount of time that would have otherwise been spent on manual merging.

The best part about the app is that we now have complete control over our data, and can govern it effectively by preventing users and integrations from creating duplicate records. We are excited to explore the many capabilities of this app further.

Overall, I highly recommend Techdio’s Data Quality App to anyone looking to optimize data quality, clean duplicate data elegantly, and maintain accurate data quality in Dynamics 365“

Michael Schuldt,
The head of IT, Wonderful Copenhagen