ROI Calculator

What is bad data costing you?

Estimate what duplicates and bad data cost your organization every year, and what cleaning it up with the Data Quality App is worth.

Adjust the numbers to match your Dynamics 365 environment. The calculation updates as you type. Benchmarks: typical duplicate rates run 10 to 15%, and sales teams lose around 10% of their time to data issues.

Your organization

Accounts, contacts, leads and other records across your entities.
People who work in the CRM daily.
Fully loaded cost per employee hour.
Estimated share of duplicate records in your CRM.
Share of duplicates the cleanup removes.
Share of user time spent researching and fixing data issues.
Portion of that time won back once data is clean and rules prevent new issues.
Records with invalid emails or phone numbers.
Time it takes to research and merge one duplicate by hand.

Estimated annual impact

Productivity savings
Marketing and outreach savings
Admin time saved on manual merges
Total estimated annual savings

Illustrative estimate only, based on your inputs and common industry benchmarks. Every organization is different, the free 15-day trial tells you your actual duplicate numbers.

How it is calculated: productivity = users × 1,720 work hours × time lost × time recovered × hourly cost. Marketing = duplicates removed plus invalid contacts, at 1 € wasted per bad record per year. Admin = manual merges avoided × minutes per merge × hourly cost.

Get started

Replace the estimate with your real numbers

The free 15-day trial reports your actual duplicate and data quality numbers. Free for 15 days of your full environment. No subscription needed.

Microsoft Marketplace rating 5.0