Vestas: Data Cleanup in Days, Not Months

Updated September 2026.

In short: Vestas replaced a two month manual merge project with automated duplicate detection in the Data Quality App and cleaned its Dynamics 365 data in hours.

For a global manufacturer like Vestasaccurate and reliable CRM data is mission-critical. With business-critical tables containing duplicate records, the team needed a faster and more accurate way to identify and manage duplicates across its Dynamics 365 environment. Using Techdio’s Microsoft-certified Data Quality AppVestas automated duplicate detection and data-quality rules, enabling the team to clean up its CRM data in hours rather than months, while also preventing new duplicates from being created.

The challenge

Vestas’ main challenge was data quality, particularly duplicate values in business-critical tables. The standard Dynamics 365 merge functionality required a significant amount of manual effort and could not identify all duplicates. “Our main issue was with data quality and duplicate values in business-critical tables. The standard merge would take us two months to go through manually and was unable to detect all duplicates in CRM. We tried a few different solutions but ended up with Data Quality App as this add-on has proved to be the best possible solution for Vestas.”

The solution

Vestas used Data Quality App as a clean-up, search and merge engineallowing the team to identify and resolve duplicate records quickly and accurately. “Using Data Quality App as a clean-up search and merge engine, we were able to accomplish this within hours and with a significantly higher accuracy than a manual routine.” Beyond the initial clean-up, Vestas also uses the app’s automated data-quality rules to continuously maintain clean CRM data "Data Quality App is very easy to use, and once you make the rules and leave them active, they will prevent creation of new duplicates in your system across default and custom entities.” The Vestas team also highlights the support provided throughout the process:“Whenever we had some questions or needed help, support was always there to help us resolve issues.”

The result

With Data Quality App, Vestas was able to: Reduce a potentially two-month manual process to just hours Detect duplicates with significantly higher accuracy Clean up data across business-critical CRM tables Prevent new duplicate records across default and custom entities Maintain higher-quality, more reliable Dynamics 365 data with automated rules “I highly recommend this tool to other companies as it has proven to be the most valuable solution for us to maintain clean data in CRM.” Thor Tankred Senior Specialist, CRM, Mobility and UX Lead Business Engagement and Applications

Related guides: Dynamics 365 data quality guide, duplicate detection guide and Dataverse data quality guide.

Frequently asked questions

What data quality challenge did Vestas have?

Duplicate values in business critical Dynamics 365 tables. The standard merge would have taken two months of manual work and could not detect all duplicates.

What result did Vestas get with the Data Quality App?

Duplicate detection and data quality rules were automated, and the cleanup that would have taken months was completed in hours.

Does the app prevent new duplicates at Vestas?

Yes. Rules and live duplicate detection stop new duplicates from being created after the cleanup.